Market Development Program
A performance-driven program that verifies market entry feasibility on-site in India
ZENITH Korea’s Market Development Program is not a simple overseas visit or meeting schedule,
but an on-site program designed and operated based on actual contract feasibility.
What Is the Market
Development Program?
What Does It Do?
The Zenith Korea Market Development Program is an execution-focused organization
that verifies whether real transactions are possible directly in the local market.
Based on a buyer database of 110,000 verified buyers built through 20 years of on-site experience,
we conduct market validation by selecting only buyers with proven relevance and contract potential.
On-site Verification
Verification of buyers with actual purchasing and contracting authority
Data-driven
Utilizing a 15-year, 110,000-record local buyer database
Results-focused
Operations focused on contract potential, not just meetings
Objective
What is being verified?
When entering the Indian market, what matters is not how many meetings take place,
but whether deals can actually be concluded.
Through on-site execution,
the program directly verifies the following key elements:
Whether the buyer has real purchasing intent and decision-making authority
Whether the product, pricing, and distribution structure fit the market
Whether discussions can proceed to a contract or testing phase
Execution Model
On-site, execution-focused structure
A single execution team operates the site directly without outsourcing.
1
Pre-selection of targets based on a 110,000-entry Indian buyer database
2
Advance review of demand, pricing levels, and distribution structures by industry and product
3
Customized meeting structures aligned with each company’s objectives
4
Direct execution of all processes including accommodation, transportation, interpretation, meetings, and on-site management
Expected tangible outcomes
Verifiable, concrete results
The Market Development Program does not end with overseas meetings or consultations.
Through on-site execution, the following tangible outcomes can be confirmed:
Meeting outcomes with buyers whose contract potential has been verified
Verification of buyers with actual purchasing authority and intent
Validation of market response and pricing/distribution suitability by product
Assessment of alignment with local market conditions
Identification of concrete targets for follow-up negotiations and contracts
Identification of buyers and conditions suitable for practical next steps
Empirical data to refine and adjust Indian market entry strategies
Evidence-based insights derived from on-site validation
Through this process, companies can objectively determine whether to proceed
to exhibitions, contracts, and distribution stages.
Suite 5610, 5F, 8-1, Gagyeong-ro
Heungdeok-gu, Cheongju-si
Chungcheongbuk-do, Republic of Korea
Location
zenithkr@zenithkr.co.kr
010-3124-3295
Contact
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